David Smith

A Principal Product Designer crafting high-impact digital experiences and scalable design systems for modern tech brands.

02

Services

Branding

Logo Design

Brand Guidelines

Collateral Design

Rebranding Services

UX/UI Designs

User Research and Analysis

Wireframing and Prototyping

User Interface Design

User Experience Testing

Responsive Design Solutions

Motion & Animation

Motion Graphics Design

Animated Explainer Videos

Interactive Presentations

Mobile

iOS App Development

Android App Development

App Prototyping and Testing

App Maintenance and Updates

03

Career Journey

MAR 2023 – PRESENT

Lead Product Designer, Apex Digital Solutions

Spearheaded the end-to-end redesign of core SaaS products, focusing on accessibility and seamless workflows. Collaborated closely with cross-functional engineering teams to introduce a unified design system, reducing design handoff friction by 35% and improving daily active user retention by 22%.

MAR 2023 – PRESENT

Lead Product Designer, Apex Digital Solutions

Spearheaded the end-to-end redesign of core SaaS products, focusing on accessibility and seamless workflows. Collaborated closely with cross-functional engineering teams to introduce a unified design system, reducing design handoff friction by 35% and improving daily active user retention by 22%.

MAR 2023 – PRESENT

Lead Product Designer, Apex Digital Solutions

Spearheaded the end-to-end redesign of core SaaS products, focusing on accessibility and seamless workflows. Collaborated closely with cross-functional engineering teams to introduce a unified design system, reducing design handoff friction by 35% and improving daily active user retention by 22%.

OCT 2021 – FEB 2023

Senior UX Designer, Vantage Lab

Led user research initiatives and prototyping for high-traffic Web3 and e-commerce applications. Simplified multi-step onboarding processes into intuitive user flows, driving a 40% boost in overall conversion rates.

JUN 2019 – SEP 2021

UI/UX Designer, Kinetix Creative

Designed key user interfaces for interactive media and consumer web applications. Worked directly with product managers to transform user feedback and qualitative research into polished, user-centered digital solutions.

Create a free website with Framer, the website builder loved by startups, designers and agencies.